At a point Goa was limited to its local market. But now, with the tourists flowing in it has opened gates to new ventures.
To go with the flow Goa has to market its local potential for further economic development and that is where a website comes into the picture.
For example: Goa being a famous Destination place offers a lot of business for the local companies. How are they going to market themselves?
Your website is the digital storefront of your business.
Now the next question is, what does website mean?
Here is the answer: Website is a collection of webpages that are interlinked and share data that is accessible to the public under a single domain name. Websites can be designed and developed by an individual, a group, business or organisation to serve variety of purposes. All publically accessible website put together forms the World Wide Web.
In today’s era with how accessible the internet is today, the number of people going online is still increasing. The way people rely on information derived through net is highly effective for businesses today.
Why do you think people visit a website?
It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers.
Below, we’ll discuss the importance of a website for your business success.
Importance of a website
- Open 24 /7
You never have to put closed sign for your business once you are done with your website. Customers can view your products during off hours. It means you are selling your services.
But support of a skilled web development team is a must
- Less Expensive
Have you ever tried to advertise your business by other means? For example: print media, radio or television.
Advertising is necessary for business but it is very expensive. Having a website will make promoting your business less expensive as once designed it always there and customer can check it as per their time convenience.
- Eco friendly advertising
A website is more eco-friendly when it comes to advertising and marketing. There are variety of means to advertise your products on internet.
To name one is Facebook ads, it’s a feature offered through Facebook.
Another one is SEO. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
- Increase Customers
Most businesses have local popularity, for example: the local Goan business will have access to only local customers.
But what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide.
*But you have to make sure you post enough information about your products and services.
- Access to Information
Did you know that if you own a website, you can actually track everything that is happening on it?
You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages.
Do you know? Links are very important to viral marketing.
If you have many sites linking to you, it is like spreading the word about your company all around the world. It’s mostly like word of mouth. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs.
- Better Relationship
When you have better access to information through your site, it can build better relationships with your customers. You can send messages instantly to your customers through email.
Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them.
To conclude: These are some of the benefits of having website in the market. I hope by reading this Goan market will barge in to make its online presence. So Goa, see you online.
TO OUR READERS: Do you know of other advantages of having a website? Do
let us know in our comment box.
You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to appeal your prospective clients.
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