Running a business had never been at a more paradoxical position since the inception of the professional management era (1920s – 1960s). Things have been everything but normal. With a slight effort in the right direction; we have seen companies rising from a hearse to the zenith of their dominance. With a war being fought between every day for the dominance of the market, knowing how to win over allies has been more crucial than ever. These allies who help empires rise or fall are the everyday ‘clicks’ and the ‘presses’ of buttons.
Social media has brought the world closest than what it has ever been and social media marketing has been the rage ever since our ‘Orkut’ accounts were ‘the thing’. Using social media for business growth is the frenzy and need of the hour and the information out there that proves that the right social media strategies are necessary, is huge. To look better into it, let’s look at some of the social media facts out there:
1. The sheer size of audience you can reach.
Let’s look at the population of the world right now which amounts to somewhere around 7.6 Billion. Internet attracts around 51% of all the global population.
With that much audience already waiting to be reached, 91% of all the retail businesses or brands use a little around 2 or more social media channels.
38% of all businesses on social media on average spent 20% or more of their total advertisement budget in 2015 and thus,
Social media networks have been generating a lot of income via the advertising of businesses which numerically would be around $8.3 Billion in 2015. This figure more than quadrupled in 2016 touching close to $40 billion.
2. Facebook has always been a social media giant and to put it into figures
-Each day, 500,000 users are added to its ever-growing social presence. Organic users in that number are somewhere around 76% and consumers use the Facebook account to log in to publishing and branding websites each day.
-Facebook attracts more mature audience as the young crowd (15-25 years of age) spend more time on Instagram, Snapchat, and Twitter and thus businesses can and do use tools like Audience Targeting which Facebook advertising provides to target more affluent audiences. A better example would be that you can target all women in an age group of 45-65, living in Delhi or in 10-mile radius from your business with an income of 15+ Lakhs per annum for your product.
-Also be informed that posts perform well during certain time of day. According to Hubspot, anything posted on Facebook at 3:00 PM on a Wednesday and 1:00 – 4:00 PM on Thursdays and Fridays will be the most optimum time. Some other ones would be a Saturday post between 12:00 – 1:00 PM and a Sunday post between 1:00 – 4:00 PM and thus you can plan your social media strategies around it.
3. Tweets make a noise louder than you expect
92% of all the interaction any user has comes from link clicks which means every tagged profile and links will be clicked to somewhere.
At the same time, Twitter hosts an audience of 78% which looks forward to a response to a complaint to a brand within an hour.
Another surprising fact would be that tweets with hashtags performed no better than tweets without tags.
4. The very visual Instagram.
-Instagram has been one of the most active brand hubs. Used by somewhere around 48.8% of brands Instagram is still a playfield for a lot of big players to join.
-The only reason for that is, Instagrammers play! 75% of all the users do follow up with the links by the brands and visit websites from an advertising post.
-This can be optimized by adding a hashtag to your post. This makes your post perform 12.6% better in terms of engagement. This can be even more effective when tagged with a user by 56% and 79% when tagged with a location.
5. SEO (and not just Google’s).
Optimizing search would enable the marketer to better reach a wider audience. Google adwords was a revolutionary tool and has made several businesses to work extensively on their ad campaign specifically for Google.
While the Google advertisement services have been performing well, it is important to treat all social platforms as a search engine too. Your content should stand out optimized and marketers should ensure that their identity remains unique across all social platforms and can thus use social media for business growth.