It is now rolling out and should be fully live in the US by early next week.
Google’s new free version of Google Shopping is now rolling out. This does not mean it is fully rolled out and all U.S. searchers will see it immediately, but by early next week, all U.S. searchers should see it.
Some of you may see it now, where the lower half of the Google Shopping results are free.
Opening up this feature to all merchants will enhance Google’s offering and its appeal to both sellers and consumers. And as on Amazon, merchants that want to ensure prominent visibility in the search results, due to increased competition with more products eligible to show, will continue to pay for ads. For e-commerce marketers and SEOs, the move adds a new layer to organic product search optimization efforts.