Importance of Digital Marketing Strategies for Start-ups

Digital Marketing is very important for the overall ranking and visibility of the online business, especially for new startups. Unless your website is search engine friendly, you will not be able to appear in SERPs, and hence internet users will not be able to find your business.

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years.

Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close.

Here are some few digital marketing strategy you should adopt to boost the growth of your business.

Email Marketing

A high engagement with your targeted customers increases the chances of higher traffic and leads. And when it comes to startups, email marketing is one of the best cost efficient platforms to engage. But the keyword here is “targeted customers”.  Hence, it’s futile to simply send dozens of emails to people who are not potential leads for your business.  Moreover, you need to build strategies to create successful email marketing campaigns for example a catchy subject line will compels your readers to open it.

Benefits of Email Marketing :

  • Targeted Audiences
  • Increased BrandAwareness
  • Distribution at Scale
  • Metrics
  • Email Marketing is Cost effective.

Social Media Marketing

Social media has become a powerful marketing tool these days and for a startup, it’s a best way to make your business reaches out to the large audience. Yes, it is a great platform to start a successful campaign for your business and bring high number of traffic and potential leads. 

According to a Social Media Examiner’s report,90% of marketers confirmed that social media is important to their businesses.And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.

A good social media marketing consultant will build a customer persona first, and then start creating a social media strategy for your business.

Benefits offered by social media marketing :

  • It increases exposures and traffic
  • Social media marketing develops loyal customers
  • It improves search ranking and generates leads
  • It establishes thought leadership
  • Increases in sales

Pay-Per-Click Marketing 

PPC works as a boon for startups,in absolutely no time it places you on the top of search engines. This means your site will witness high traffic instantly. Of-course we know nothing comes for free and certainly not HIGH TRAFFIC. Thus, to get your site on the top you pay to search engines. But the problem is you are not alone in the race and search engines rank you on the sum of bidding multiplied by the quality score.The game is simple; either you need to increase your bid or your quality score to rank on the top. However, going for higher bid comes easy for an established business but not from a startup. Hence, having a high quality score is always wallet friendly, as you can rank on the top even with a comparatively lower bid.

Benefits of Pay-per-click :  

  • You can reach your customers at the right time with the right ad
  • High ROI as you will have to pay only when an interested person clicks
  • Control over how much you want to spend
  • You won’t have to wait for results
  • Data and insights to help sharpen other marketing strategies

Search Engine Optimization

It’s highly essential for any business in fact; with SEO you can lay a strong foundation of your business. 

Search engine optimization not only increases traffic to your website but also builds trust.

If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.

However, there are many challenges faced by startups involving SEO. You can overcome these challenges by hiring a good SEO company.

Benefits of SEO :

  • SEO targets quality traffic
  • You don’t need to pay for ads in SEO
  • SEO gets more clicks than PPC
  • You can move ahead of the competition
  • Higher Brand Credibility

Content Marketing

Creating content is not difficult, but creating content that stimulate your audience is difficult. And that’s why I strongly believe not every content is king. A good content marketing requires research, creating strategies and analyzing your success.  There’s a reason why we are talking about content marketing and not simply content. You need to evaluate your strategy and don’t shy away from measuring your own content strategy. Remember not any content will be going to engage your audience

Moreover, don’t simply create content for your potential customers, but also for your existing customers.This will build a strong spine for your business slowly, which will render longevity of your business.

Benefits of content marketing :

  • Increase visibility for your brand
  • Build lasting relationships with your customers
  • Boost brand awareness and brand recognition
  • Build credibility and authority
  • Create thought leadership


Building a successful startup is an uphill battle of fierce competition in the business world of today. However, by choosing the right digital marketing strategies, you can stand out from the crowd. Email marketing, social media marketing, pay-per-click marketing, search engine optimization, content marketing are proven to yield a high ROI.

Hire best Digital Marketer in order to get your business online and to grow your business to higher level.

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