Before starting any business you should understand as to why it is important to create a website for your business and how does it solve the purpose?
To tell you, the need of a website for your business success is crystal clear. It’s easy to create a low-cost website and it lets you communicate with customers and sell products or services.
Without a website, you cannot reach and engage your target customers online. If you don’t have a website your business probably doesn’t exist. Business websites are essential to remaining competitive in today’s market.
Even if you have a simple tailoring business that serves mostly local customers, your business can still benefit from a website.
In fact, we’d opt to say that if you want your business to exist in today’s modern marketplace, you needto have a website.
But where do you start?
To create a website for your business is not so difficult. There are lot of options to make one in just few hours.
However, if you are really planning about launching a search engine optimised and proficient website, then you may have to join hands with a web design company.
They know what it takes to design a site that offers a positive user experience. They can design a website that is clean and has simple navigation that makes it easy for the visitors to find the content they are looking for.
If you need help designing a professional website, it’s time to call experts. To find out more about our web design services or to learn more about the importance of a website, contact us today
How to create a business Website?
There are few easy steps that you need to follow
Determine the primary purpose of your website
A business website generally serves as a space that provides information depending on who the intended audience is.
There are different kinds of websites; some are intended towards selling a product while others are towards providing practical information.
No matter what is the purpose, the most critical part while designing the website is the home page. It should be easy to understand. In plain terms the home page should describe what your company does. Do not make customers root around to discover if your company can do what they need. Whatever may be the fundamental goal of your website, users should be easily able to achieve it.
Decide on website’s Domain Name
A domain name is the name and address of your website. It is the most important feature while creating your website as you are going to share it with your potential clients. Try to keep it simple and easy to remember.
For example: www.mybusiness.com.
Check if the desired name is available. If the .com version is not available, try using other common extensions like .net or.org.
Then purchase it through a domain registrar like GoDaddy, Squarespace, Wix , or Web.com.
Choose a web host
Once you decide on the domain name, next we have to decide on the web host.
What is a web host? It is a server and acts as a store house of all the data for the public to access at all times.
For example: Bluehost, Squarespace.
If it’s a startup company it is too expensive hosting your own website, hence you can select an external host.
It depends on your budget; a shared server is less expensive and has low website loading speed. Dedicated website hosting is expensive, but it means that you will have your own private server and high website loading speed as you won’t have to compete with other sites for loading.
Create Your Website Content
It’s a known fact, that your website is the digital storefront of your business and works best when the content on the web pages is clear, simple and easy to navigate.
Website content is what you write on the website pages.
Give your customers a distinct idea of what your business does into a strong, brief statement and lead with that. Your visitors should easily grab the idea about your business and what you do within few seconds of landing on your homepage.
A few well written pages are more than enough.
A business website includes 5 basic pages, namely home, product (services), about us, blog and contact.
Make sure your website is mobile optimised. In today’s mobile era, more than half of the customers browse from their smartphones, so it’s important that your website is mobile friendly.
Choose responsive option while building your websites, these websites can detect the type of device visitors are using and can adjust design automatically giving them a friendly experience.
An embedded Google map can also be an additional good option to your mobile site as it can easily guide the customer o your store. Also, click-to-call is also helpful if your customer wants to dial your business by clicking on your phone number.
Call to action should be the central focus on your mobile website, May it be any for purpose, whether it’s to fill out a form, join mailing list or make an online order. Any excessive data should be removed.
Do not stock photos unnecessarily; excessively stuffed photos can give your website a cheap look. It may turn the customer down.
It’s best to use high quality images of the products; it gives a good feel to the customers and can turn a visitor into a consumer.
Design a Logo
Design your logo according to the website. The colours, font and style of your logo will affect the design of your website for the simple reason that theme between your logo and webpages should be stable.
If you need to design a logo or upgrade your existing one, hire a professional graphic designer from a site like Fiverr.com or create a logo yourself.
A logo on your business cards and social media profiles can help your clients identify your company quickly and easily on the web.
Design your website
Here, visualisation is very important. To build your website a detailed vision and strategy of how your site will look like, including the colours, fonts and page structures and interactive features should be there.
Decide tactic on site navigation, place call to action buttons. Make sure the site loading time is fast as a delay can turn a potential customer down. Also the content of the website should be easy and easy to scan. Remember! First impression is the last impression.
Proper mapping of the website is important: to do so, you have to decide on how the content of the site will be organized, where call to action buttons can be placed. Take desired steps to make sure the site loads faster.
Resources to design your website:
There are many ways to do so,
First: Hire website designing agency to get a professional website done.
Second: do it yourself using design tools and leveraging website builders. It provides inbuilt design tools to create a website even without coding skills. Most of them are drag-and- drop editors. So you have just point and drag elements like text boxes and images as you wish to. They are specially tailored for small businesses.
Test and publish your website
Before publishing your website, make sure it works on all major browsers like Internet explorer, Chrome, Firefox, Safari, Microsoft edge. Go through all pages and ensure all images show up. Also check if links are correct and format looks even.
Another important feature to incorporate into your website from the very beginning is an analytics program. By setting this up before the website is live, you can iron out any issues and coordinate a proper setup.
The bottom Line of building a Website for Your Business.
To create a website for your business, choose and register your website domain, decide on a web hosting provider, plan how your website and logo will be designed and then design your actual site.
When done successfully, a website can grow traffic, brand awareness and sales.
Related article: 10 Best Website Design Companies 2019