What is Search engine optimization (SEO) ?
Search engine optimization is the process of improving the visibility of a website on organic (natural or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
Benefits of SEO for Business
Small businesses have a lot to benefit from SEO and it is not an exaggeration to say that businesses that don’t practice SEO are in far worse situation than companies who invest in search engine marketing.
Here are some few key benefits of SEO for small businesses:
User-Friendly Websites :-
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for the search engines, however, today SEO is also about improving user experience too.Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solve answer their questions, solve their pressing issues and help them find exactly what they’re looking for on your site.
Find new customers and assist growth
If you think about it, one of the main reasons you have a website is to increase and differentiate your customer base. It is a fact that businesses that have a website grow twice as fast as businesses that don’t have a website. SEO will help you gain better rankings in search engine result pages and this translates to more targeted visits and essentially to more customers.
Explore new markets
The web is definitely one of fastest growing markets in World economy but it is not the only one. A successful SEO campaign will help you find new markets and explore new economies. Social media platforms and mobile marketplaces can take your traffic levels to a whole new stage by boosting your SEO performance.
Achieve better conversion rates
An SEO optimized website is fast, easy to use and compatible with mobile and tablet devices. This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.
Stay in-sync with latest developments
The search engine industry is one of the fastest changing industries in the World. Rules and practices change all the time and if you can stay in-sync with the latest developments then it’s for your benefit. SEO is a continuous activity and if you hire a reliable SEO company they will give you the necessary advice so you won’t miss any opportunities.
Imagine two businesses in the same niche, selling similar products at similar prices. One of them has a search engine optimized website and the other one has a non-optimized web presence.Other things being equal, which company do you think is more successful? Which company will gain more customers from local SEO and which company is likely to grow faster? Do not underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing then you have to do it as well.
On the other hand SEO is not only important for businesses that compete online but it is a necessary investment for all companies.
Having an optimized website is the absolute minimum these days and the money spend on SEO should not be considered a cost but an investment.
For best SEO service for your business contact Espressotive, we guarantee first page results across all homepage outlets across Google.