Business-The Mobile Way in 2017

When we talk about business the first thing that can come to our mind is marketing and which is an very important part of any business. Today the world of commerce is changing very fast with a direct or indirect involvement of technology and so are the ways to market a particular business. Most of the times businessman prefer the traditional ways of marketing their business like newspaper adds, distributing pamphlets, putting scrolls on the local channels etc which i agree fetches some customers. But today due to increase in competition in almost every domain of business adopting to technological ways of marketing a product is very important. Previously i spoke about digital marketing in general and also gave some of the simple steps to market a business online. in this edition i would like to focus on some of the most convenient ways to market any business using the mobile platform. Now its very obvious for this question to popup in ones mind i.e what is Business the mobile way?

To get a better idea about this its very important to know about the concept called mobile marketing. Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. But that’s not it there is yet another aspect to it and i.e mobile advertising. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.according to a study It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014,  and will cross over $6.8 billion by the end of 2019.

To begin with i will first talk about marketing on mobile. to make this more interesting lets say a person has developed a game for mobile platform. the only thing he needs now is to market his game online so that more and more users actually download the game and start playing it. so how will he spread this news about his game? well here are some of simple and easy steps a game can be marketed.

  • Give your app a home on the web

Designing informative, beautiful landing pages are critical for both websites and apps, and giving your app a home on the Web is an important part of your app marketing campaign. You can use a landing page to reach potential customers in a location outside of the app stores as the webpage and download pages are independently geared toward specific audiences experiencing them in different environments, although they are connected by one main goal: to install the app.

  • Ask for feedback and reviews to gain better insight

The customers of today have become more aware of the vast amount of options available when it comes to gaming apps. In order to make a choice, many people rely on ratings and reviews by other customers.

  • Create forums for customers to discuss your mobile game 

A forum can be created for your app in order to help your customers build trust by meeting other players and interacting with the game developers.

Your forum is sure to receive both positive and negative comments overtime, but it’s better to engage with customers in a place that feels like a common meeting ground rather than to not engage with them at all, or until it’s too late and they’ve already uninstalled your app. Negative discussions may seem disappointing at first, but there’s a huge opportunity in them to listen to your customers and to improve your app to better please them.

Social media marketing has become a proven strategy to gather customers’ attention. It is always recommended to implement social media into your mobile game’s launch campaign as a way to better connect with your customers and to drum up excitement, and even to integrate social media into your app so that your customers can share their gaming achievements. This will make your customers more comfortable around your mobile game and they will also build trust in the game through connecting with their personal networks.

Make your game social
  • Partner with other global names in mobile

Partnering with a leading mobile game’s developers or owners is a great way to not only learn about the app launching process, but to help expand the network of potential customers who may be interested in downloading your mobile game. The major advantage a partnership like this can bring to the table is that they have prior experience in grabbing the attention of a global audience and know they can help you improve your marketing strategies for better customer engagement.

  • Share video previews of your game

Videos are a great alternative to text-based descriptions of your game. You can share your videos across many different video sharing platforms, including YouTube, Daily Motion, Vimeo, and others to expand its views as far as possible. Advertising on these platforms has emerged as one of the fastest ways to promote new gaming apps as it gives potential customers a sneak peek into what they’ll experience in installing your app.

Secondly i would to talk about advertising on mobile. its very much beneficial for any business to gain more customer reach and increase the scope of profit. lets assume that if one want to advertise his or her business on book my show app The steps need to list your events on Book My Show are..

I believe that advertising a business on app such as Book My Show can really help any business to gain the right customer reach and will also help that particular business to grow itself at a much faster rate, the big reason for this is a study shows that a large part of the audience does advance booking of movie tickets or any other show tickets.

Increasing the customer reach so that a particular business can grow well is the biggest challenge for every businessman to run the business, and adopting to mobile ways for running the business and marketing it on this extraordinary platform is a very convenient solution one can look for

 

  By Bhasker Bhandare      

 

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